Get Inspired: Our Favorite Actual Pool Company Names

Your pool business’s name is an important reflection of your brand’s personality and image. Not only should it be memorable, but it should also reflect your values, expertise, and overall tone. And although you certainly don’t want to copy another company’s name, you can use them as inspiration for naming your own business. We’ll help you get started. 

Get Inspired: Our Favorite Actual Pool Company Names

Congratulations on starting your own pool service company! 

You’ve probably got plenty of tasks to check off your list before you officially launch—including hiring staff, creating a marketing plan, renting space, and choosing a business software—but one crucial consideration to make is your pool company name. You may be tempted to go with the first name that comes to mind, but a great name can make or break your business, so be sure to give this thought process the attention it deserves.

Below, you’ll find a list of pool company names organized by the state in which they’re located. 

Which names stand out to you? What makes these business names catchy, impactful, or interesting? Once you nail down your brand voice and the audience you’re attempting to reach, it’s up to you to summarize these goals with a name that not only captures your company’s essence and offerings but also appeals to your customer profile. 

Let’s get into how you can come up with your own unique and powerful pool company name. 

12 Funny Pool Company Name Ideas

Choosing a funny name can be beneficial for a pool service company because it shows personality and a sense of humor, making your company more endearing to prospects and customers. Jokes and wordplay make your business approachable and improve brand recognition by making your brand memorable.

Here are some humorous pool company name ideas inspired by various U.S.-based businesses:

1. Dun-Rite Pool Service – South Carolina
2. Kraken Pool Service – California
3. Cannonball Pool and Spa – North Carolina
4. Who Dat Pool Service LLC – Louisiana
5. Splash Bros Pool Pros  – Alabama
6. In the Clear Pool Service & Cleaning – Georgia
7. Skim Daddy – Florida
8. Tubs of Fun! – North Dakota
9. Perma Pools – Indiana
10. Ain’t Seen Nothing Wet Pool Company
11. Done Whale Pool Services
12. Pool’s Errand Pool & Spa

OK, so maybe those last few aren’t actual names of real companies, but they’re certainly candidates if you’re looking for something funny and refreshing!

Tips for Creating a Funny Business Name

To avoid feeling forced, you definitely don’t want to try too hard to come up with something funny. (Don’t sacrifice authenticity!) But if your goal is to have a business name that offers some comic relief, try some of these tips:

• Incorporate a pun. Find or come up with a pun using pool-related terms, (e.g. soak, float, or splash).
• Use alliteration and rhyming. Strategic wordplay can make your name catchier and more memorable (e.g., Paul’s Pool Professionals).
• Leverage name generators. Help spark some creativity by using AI-generated starter ideas as a jumping-off point.
• Reference specific services. Let customers know right away what you offer and reinforce areas of expertise.

If you need some more examples of funny pool company names that are guaranteed to stand out, try one of these on for size:

• Wet to Rights Pool Cleaning
• All Aboard Pool Services
• Slam Dunk Swimming Pools
• Pro-Fishinal Pools
• Pufferfish Pool Services
• Life’s Porpoise Pool & Spa
• Wish Upon a Fish Pool Services

12 Catchy Pool Company Names

Perhaps you want a name that’s lighthearted but not necessarily laugh-out-loud funny. Choosing a catchy name can also be beneficial for a pool service company; it makes your brand recognizable and distinctive. Plus, names that are simple—if not amusing—help your brand to better resonate with customers and keep your business top of mind. 

Cleverness doesn’t come easy, but you can use these real-life pool company names as inspiration when brainstorming your own catchy pool company name ideas:

1. Pelican Pools – Arizona
2. The Swimmin’ Hole – South Carolina
3. Duck Dive Pool Services – South Carolina
4. Perfect Chemistry Pools – South Carolina
5. Seek-A-Leak – South Carolina
6. Bubble Troubles – South Carolina
7. So Flow Pool Services – Florida
8. Chlorine King Pool Service – Florida
9. Simply Swim Pool Care and Repair – California
10. Clear Choice Pool & Spa – Georgia
11. in2blue design – Connecticut
12. Aquality Pool Company – New Jersey

Tips for Creating a Catchy Business Name

Ideally, your pool company name should roll off the tongue. In other words, you don’t want to inconvenience customers with a lengthy or complicated name. The following advice can help you avoid this when brainstorming: 

• Use relevant keywords. Reference keywords to show industry authority, convey core services, and improve SEO.
• Incorporate positive imagery. Use words that evoke pleasant images or feelings and create a positive association with your services.
• Consider your web presence. Make sure the name is marketable and maintain brand consistency by verifying domain authority to ensure the moniker is available.
• Leverage your service location. Include the area code, ZIP code, or city name to help customers identify with you and improve search visibility.

Coming up with a clever company name that doesn’t go overboard is challenging. You can use some of these made-up pool business names to get the creative juices flowing:

• Chlorine Dream Pools & Spa
• Tide Pools & Patio
• Siren Pool Solutions
• Splashback Pool Company
• Lazy Waves Pool Repair
• Gills & Grout Pool Pros
• Ocean’s Devotion Pool Company

Remember, whatever time you spend conceptualizing and crafting your company name will ultimately be worth it when you nail down the perfect representation of your brand. Don’t rush the creative process! 

Next Steps for Naming Your Pool Service Company

When it comes to naming a trade business, you want to ensure that you choose a name that means something, but you also need to confirm that you’re not stepping on any toes. In other words, make sure the name isn’t already taken, trademarked, or copyrighted. Ensure legal compliance at every step by checking your state’s business naming guidelines and restrictions. Once this is complete, register your company name or officially establish it as an LLC.

Next, you’ll likely need to rent office or retail space to serve as your home base for dispatchers and technicians. Then, you’ll need to establish a system for field service management and other critical service-based obligations. A good way to streamline this task—among others—is to implement Service Fusion to simplify operations, from scheduling and dispatching to job management and payment processing. Choose the software that not only keeps your business running smoothly but also provides the support your techs and customers need to thrive.